As the logistics and supply chain industry evolves in keeping with changing market dynamics, customer expectations have evolved to match how they engage…just like in the consumer world. The first is flexibility which, is the freedom to change the order within a certain time period to suit the new customer requirement. The second is visibility and transparency throughout the order placement and delivery process, in real time. While technology can enable these functions on digital channels, many customers would also prefer timely updates and responsive customer service from their logistics providers, as well as to get assistance from them for their inquiries and problem resolution.
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Apex IT is a leading CX/CRM consulting firm helping transportation and logistics organizations improve their customer’s journey. To learn more about Apex IT, please visit our website.