APEX IT Client Keurig Dr Pepper (KDP) Wins the Nexus Award for Best CX Ecosystem at the 2021 Markie Awards

At APEX IT, we’re proud to be a part of our customers’ success stories each and every day—and we’re honored that this year’s Markie Awards have recognized so many of these shared achievements.

Among them, our client Keurig Dr Pepper (KDP) just took home the Nexus Award for the Best CX Ecosystem, a testament to the brand’s innovative CRM solution that unifies Oracle Sales and B2B Service, Oracle Customer Data Management, and Oracle Eloqua Marketing Automation, all in one best-in-class solution. 

Keurig Dr Pepper is a leading North American beverage company with over 26,000 employees and annual revenue exceeding $11 billion. In addition to its leadership position in the soft drink category, KDP also markets the #1 single-serve coffee brewing system in the U.S. and Canada, thanks to its Keurig acquisition that pushed its portfolio to over 125 owned, licensed and partner brands today, including Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Snapple®, Bai®, and more. But with its vast foothold, KDP needed a way to unify its various platforms and system architectures into one cohesive and user-friendly customer environment. And we’re proud to say that’s where we were able to jump in.

In 2018, as KDP was consolidating its many business units, we leveraged the company’s real-world integration to develop a consolidated CRM platform that could accelerate the realization of both its customer and business goals. We expanded our use of Oracle CX from what began as one legacy Keurig group, to an enterprise standard across B2B groups. And we integrated customer care into CX across a variety of Oracle applications, including SaaS, PaaS and DaaS, ultimately creating a modern beverage CRM platform that is poised to digitally transform the customer, B2B and internal employee experiences at KDP. 

We’re thrilled to celebrate the success of Keurig Dr Pepper at this year’s Markie Awards, along with all of our customers who are working tirelessly to drive the evolution of customer experience in tandem with operational efficiency and long-term profitability.

Congratulations to all of this year’s Markie Award winners, and here’s to many more!