Does Marketing Own the Customer Experience in the Transportation & Logistics Industry? Who owns the customer experience? Do you define your customer’s engagement with your organization as ‘customer experience’? Do you have a customer experience strategy? Typically, marketing has focused on... Read More
Customer Data Management is the Cornerstone for Successful Customer Experience Transformation Accurate and complete customer data is a cornerstone of an effective and efficient CX strategy and can have a significant impact on the bottom line. Common problems that arise... Read More
Sales Trends for 2018 in the Transportation and Logistics Industry Buyers and decision makers are rapidly changing and doing more and more research prior to making decisions. Traditional selling efforts and Sales Force Automation (SFA) technologies are now a... Read More
