Your Martech Stack. Too Hot, Too Cold, or Just Right?
Whether you are in IT or a marketer of your organization, it is essential to evaluate if you have the right Martech stack to ensure a successful digital marketing strategy. Your final decision may ultimately determine whether your brand’s growth potential will be hindered, remain stagnant, or met with explosive success. With such an important […]
Maximize Your Revenue this Black Friday with these Marketing Tips
It’s that time of year again! The leaves are changing color, a chill is in the air, and pumpkin spice everything is hitting store shelves. That can only mean one thing: Black Friday is just around the corner. For retailers, Black Friday is the busiest shopping day of the year and a crucial opportunity to […]
How to Avoid the Spam Folder with Transactional Emails
Transactional emails are messages sent in response to an action your customers take. They can be order receipts, password resets, shipping confirmations, and more. Because transactional emails are so important for keeping your customers informed and engaged, it’s critical that they avoid being caught in the spam filter. Here are some best practices for ensuring […]