How to Avoid the Spam Folder with Transactional Emails
Transactional emails are messages sent in response to an action your customers take. They can be order receipts, password resets, shipping confirmations, and more. Because transactional emails are so important for keeping your customers informed and engaged, it’s critical that they avoid being caught in the spam filter. Here are some best practices for ensuring […]
Marketing Skills Shortages in the Digital Age
There is no doubt that we are in the digital age and that this transformation is causing a skills gap in the marketing industry. According to Forbes, “62% of CEOs say they have difficulty filling vacancies because they can’t find workers with the necessary skills.” This skills gap is only getting worse as the marketing […]
Universities are using Marketing Automation to Increase Engagement and Donations
It’s no secret that marketing automation is being used by a variety of industries to increase leads and conversions. But did you know that universities are now starting to use marketing automation platforms to increase engagement with prospects, student body, alumni, and potential donors? Marketing automation platforms help university marketing departments manage their communications across […]
