Using ML & AI to Drive Marketing
Introduction So what exactly is machine learning and artificial intelligence? In short, like other analytical tools, ML and AI transform data into knowledge. ML scours vast amounts of data to uncover an insight exposed in patterns and aims to identify the rules that seem to govern the data, then apply that learning to the query, […]
Marketing Automation Trends for 2022 According to the Pros
Marketing automation software automatically manages and streamlines processes within digital marketing campaigns. These can include email marketing, social marketing, live chat, website monitoring, and lead scoring. Automation helps marketing teams do more with less and provides various business benefits, including improved return on investment (ROI) and lead quality. Here, several experts weigh in on marketing automation trends for 2022 and […]
Understanding your Digital Transformation Capability Maturity Level
The way we use technology is changing daily, which can prove to be challenging for many marketers to keep up. How you engage your customers becomes a living organism that needs to be nurtured and analyzed daily. While great products and services with satisfied customers can still see revenue growth from word of mouth, new […]
