Entries by James Luck

As the Cookies Crumble Switch to a Consumer Identification Strategy

The era of cookie-based consumer targeting is essentially over. Because of that, 88% of brands are prioritizing a first-party data strategy. What is first-party data? First-party data is the data that you get directly from your customers, such as their email address, their purchase history, or their website activity on your site. This presents an […]

Understanding Your MarTech Stack

According to Chiedmartech.com’s MarTech 5000, there are over eight thousand technologies in the marketing space today. With so many options out there where do we even start to build a successful Marketing Technology (MarTech) Strategy? Once we do figure out what the perfect MarTech Stack for our organization looks like, how do we use it? […]

Understanding your Digital Transformation Capability Maturity Level

The way we use technology is changing daily, which can prove to be challenging for many marketers to keep up. How you engage your customers becomes a living organism that needs to be nurtured and analyzed daily. While great products and services with satisfied customers can still see revenue growth from word of mouth, new […]

Your Email Program Has Been Ghosted

In a world where email is still one of the most effective digital marketing channels, marketers should make sure they pay attention to every metric they can to ensure they are creating content that engages their subscribers. What if I told you that there is a metric that isn’t so easy to see? It’s there, […]