Entries by James Luck

Your Martech Stack. Too Hot, Too Cold, or Just Right? 

Whether you are in IT or a marketer of your organization, it is essential to evaluate if you have the right Martech stack to ensure a successful digital marketing strategy. Your final decision may ultimately determine whether your brand’s growth potential will be hindered, remain stagnant, or met with explosive success. With such an important […]

Maximize Your Revenue this Black Friday with these Marketing Tips

It’s that time of year again! The leaves are changing color, a chill is in the air, and pumpkin spice everything is hitting store shelves. That can only mean one thing: Black Friday is just around the corner. For retailers, Black Friday is the busiest shopping day of the year and a crucial opportunity to […]

Marketing Skills Shortages in the Digital Age

There is no doubt that we are in the digital age and that this transformation is causing a skills gap in the marketing industry. According to Forbes, “62% of CEOs say they have difficulty filling vacancies because they can’t find workers with the necessary skills.” This skills gap is only getting worse as the marketing […]

Universities are using Marketing Automation to Increase Engagement and Donations

It’s no secret that marketing automation is being used by a variety of industries to increase leads and conversions. But did you know that universities are now starting to use marketing automation platforms to increase engagement with prospects, student body, alumni, and potential donors? Marketing automation platforms help university marketing departments manage their communications across […]

How to Succeed with Omnichannel Marketing

Consumers today have more choices than ever before. They can purchase items in-store, online, or through a mobile app. They can browse potential purchases on their laptop, tablet, or smartphone. And they can research products and services through social media, online reviews, and word-of-mouth recommendations. With so many options available, it’s more important than ever […]

As the Cookies Crumble Switch to a Consumer Identification Strategy

The era of cookie-based consumer targeting is essentially over. Because of that, 88% of brands are prioritizing a first-party data strategy. What is first-party data? First-party data is the data that you get directly from your customers, such as their email address, their purchase history, or their website activity on your site. This presents an […]

Understanding Your MarTech Stack

According to Chiedmartech.com’s MarTech 5000, there are over eight thousand technologies in the marketing space today. With so many options out there where do we even start to build a successful Marketing Technology (MarTech) Strategy? Once we do figure out what the perfect MarTech Stack for our organization looks like, how do we use it? […]

Understanding your Digital Transformation Capability Maturity Level

The way we use technology is changing daily, which can prove to be challenging for many marketers to keep up. How you engage your customers becomes a living organism that needs to be nurtured and analyzed daily. While great products and services with satisfied customers can still see revenue growth from word of mouth, new […]

Your Email Program Has Been Ghosted

In a world where email is still one of the most effective digital marketing channels, marketers should make sure they pay attention to every metric they can to ensure they are creating content that engages their subscribers. What if I told you that there is a metric that isn’t so easy to see? It’s there, […]