How to Succeed with Omnichannel Marketing
Consumers today have more choices than ever before. They can purchase items in-store, online, or through a mobile app. They can browse potential purchases on their laptop, tablet, or smartphone. And they can research products and services through social media, online reviews, and word-of-mouth recommendations. With so many options available, it’s more important than ever […]
As the Cookies Crumble Switch to a Consumer Identification Strategy
The era of cookie-based consumer targeting is essentially over. Because of that, 88% of brands are prioritizing a first-party data strategy. What is first-party data? First-party data is the data that you get directly from your customers, such as their email address, their purchase history, or their website activity on your site. This presents an […]
Understanding Your MarTech Stack
According to Chiedmartech.com’s MarTech 5000, there are over eight thousand technologies in the marketing space today. With so many options out there where do we even start to build a successful Marketing Technology (MarTech) Strategy? Once we do figure out what the perfect MarTech Stack for our organization looks like, how do we use it? […]
