Customer Data Management is the Cornerstone for Successful Customer Experience Transformation
Accurate and complete customer data is a cornerstone of an effective and efficient CX strategy and can have a significant impact on the bottom line. Common problems that arise from inconsistent, incomplete and inaccurate customer data are very real, including multiple sales reps working on duplicate accounts, ineffective marketing due to duplicate leads and poor […]
Sales Trends for 2018 in the Transportation and Logistics Industry
Buyers and decision makers are rapidly changing and doing more and more research prior to making decisions. Traditional selling efforts and Sales Force Automation (SFA) technologies are now a foundational must-have. In your sales readiness strategies, where are you on the sales process and technology maturity scale? To move into a Best Practice state for […]
Food Service Sales Growth Continues to Outpace Traditional Retail Sales Growth!
Change is both rapid and profound across the Consumer Goods Industry – we’re now making, selling, and buying in entirely new ways. Old business models have been turned on their heads, or needs to be! The lines between Principal, Broker, Distributor and End Consumer are blurring as new technologies are transforming the connected customer. Members […]
