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    Customer Experience (CX)

The City of Los Angeles wins Markie Award

August 2, 2021/in Customer Experience (CX), News/by apexit

The Angeleno Card Program is one that has made us immensely proud. When the COVID-19 pandemic hit, our client, the City of Los Angeles wanted to help citizens who had been financially hit the hardest by the ongoing COVID-19 pandemic. The Angeleno Card Program was launched in March 2020 to provide direct financial assistance, via […]

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https://apexit.com/wp-content/uploads/2021/07/Screen-Shot-2021-07-30-at-3.36.01-PM.png 618 1202 apexit https://apexit.com/wp-content/uploads/2022/02/apexit-white-white2.png apexit2021-08-02 20:00:572022-02-15 21:00:16The City of Los Angeles wins Markie Award
Transportation & Logistics Truck at Night

Does Marketing Own the Customer Experience in the Transportation & Logistics Industry?

February 15, 2021/in Customer Experience (CX)/by redegg

Who owns the customer experience? Do you define your customer’s engagement with your organization as ‘customer experience’? Do you have a customer experience strategy? Typically, marketing has focused on the first two steps of the customer journey — Awareness and Consideration, and Expansion. Sales is involved. Service is definitely involved. The C-Suite creates the directive to provide great customer […]

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https://apexit.com/wp-content/uploads/2021/02/marketing_own_transportation_logistics_hero.jpg 1600 2400 redegg https://apexit.com/wp-content/uploads/2022/02/apexit-white-white2.png redegg2021-02-15 22:08:162021-02-22 18:34:41Does Marketing Own the Customer Experience in the Transportation & Logistics Industry?
Transportation & Logistics Customer Data Management

Customer Data Management is the Cornerstone for Successful Customer Experience Transformation

February 15, 2021/in Customer Experience (CX), MDM/by redegg

Accurate and complete customer data is a cornerstone of an effective and efficient CX strategy and can have a significant impact on the bottom line. Common problems that arise from inconsistent, incomplete and inaccurate customer data are very real, including multiple sales reps working on duplicate accounts, ineffective marketing due to duplicate leads and poor […]

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https://apexit.com/wp-content/uploads/2021/02/customer_data_management_cornerstone_hero.jpg 1600 2400 redegg https://apexit.com/wp-content/uploads/2022/02/apexit-white-white2.png redegg2021-02-15 18:26:432021-02-15 22:08:36Customer Data Management is the Cornerstone for Successful Customer Experience Transformation
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