APEX IT Client Keurig Dr Pepper (KDP) Wins the Nexus Award for Best CX Ecosystem at the 2021 Markie Awards
At APEX IT, we’re proud to be a part of our customers’ success stories each and every day—and we’re honored that this year’s Markie Awards have recognized so many of these shared achievements. Among them, our client Keurig Dr Pepper (KDP) just took home the Nexus Award for the Best CX Ecosystem, a testament to […]
The City of Los Angeles wins Markie Award
The Angeleno Card Program is one that has made us immensely proud. When the COVID-19 pandemic hit, our client, the City of Los Angeles wanted to help citizens who had been financially hit the hardest by the ongoing COVID-19 pandemic. The Angeleno Card Program was launched in March 2020 to provide direct financial assistance, via […]
Does Marketing Own the Customer Experience in the Transportation & Logistics Industry?
Who owns the customer experience? Do you define your customer’s engagement with your organization as ‘customer experience’? Do you have a customer experience strategy? Typically, marketing has focused on the first two steps of the customer journey — Awareness and Consideration, and Expansion. Sales is involved. Service is definitely involved. The C-Suite creates the directive to provide great customer […]