The City of Los Angeles wins Markie Award
The Angeleno Card Program is one that has made us immensely proud. When the COVID-19 pandemic hit, our client, the City of Los Angeles wanted to help citizens who had been financially hit the hardest by the ongoing COVID-19 pandemic. The Angeleno Card Program was launched in March 2020 to provide direct financial assistance, via […]
Does Marketing Own the Customer Experience in the Transportation & Logistics Industry?
Who owns the customer experience? Do you define your customer’s engagement with your organization as ‘customer experience’? Do you have a customer experience strategy? Typically, marketing has focused on the first two steps of the customer journey — Awareness and Consideration, and Expansion. Sales is involved. Service is definitely involved. The C-Suite creates the directive to provide great customer […]
Customer Data Management is the Cornerstone for Successful Customer Experience Transformation
Accurate and complete customer data is a cornerstone of an effective and efficient CX strategy and can have a significant impact on the bottom line. Common problems that arise from inconsistent, incomplete and inaccurate customer data are very real, including multiple sales reps working on duplicate accounts, ineffective marketing due to duplicate leads and poor […]
